This was Levi's largest product launch for the Asia Pacific in the year 2007. The work includes posters, magazine ads, outdoor billboards, store window displays and POS materials. A harkening back to Levi's heritage as the original jean. We actually shot this is the Batcave from the 1970s Batman show. One of my first shoots with Simon Harsent. He won a slew of photography awards for this. Good on him.
Photographer: Simon harsent
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